‘Just a colour?’: Exploring women's relationship with pink alcohol brand marketing within their feminine identity making-Reference-Cited by-同舟云学术

‘Just a colour?’: Exploring women's relationship with pink alcohol brand marketing within their feminine identity making

Published:2024-03 Issue: Volume:125 Page:104337
ISSN:0955-3959
Container-title:International Journal of Drug Policy
language:en
Short-container-title:International Journal of Drug Policy

Author:

Atkinson Amanda^ORCID,Meadows Beth^ORCID,Sumnall Harry^ORCID

Funder

Economic and Social Research Council

Publisher

Elsevier BV

Reference49 articles.

1. Alcohol Focus Scotland. (2017). #DontPinkMyDrink. Available at https://www.alcohol-focus-scotland.org.uk/campaigns-policy/alcohol-marketing-campaign/dontpinkmydrink/, Accessed 24.06.2023.

2. A Rapid Narrative Review of Literature on Gendered Alcohol;Atkinson,2019

3. Pretty in pink’ and ‘girl power’: An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram;Atkinson;International Journal of Drug Policy,2022

4. ‘If I don't look good, it just doesn't go up’: A qualitative study of young women's drinking cultures and practices on Social Network Site;Atkinson;International Journal of Drugs Policy,2016

5. The gendering of alcohol in consumer magazines: An analysis of male and female targeted publications;Atkinson;Journal of Gender Studies,2012

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