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The consumer psychology of brands

Published:2012-01 Issue:1 Volume:22 Page:7-17
ISSN:1057-7408
Container-title:Journal of Consumer Psychology
language:en
Short-container-title:Journal of Consumer Psychology

Author:

Schmitt Bernd

Publisher

Wiley

Subject

Marketing,Applied Psychology

Reference129 articles.

1. Managing brand equity: Capitalizing on the value of a brand name;Aaker,1991

2. Building strong brands;Aaker,1996

3. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

4. The malleable self: The role of self-expression in persuasion;Aaker;Journal of Marketing Research,1999

5. Brand portfolio strategy;Aaker,2004

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