E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness-Reference-Cited by-同舟云学术

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E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness

Published:2024-03 Issue:1 Volume:10 Page:100183
ISSN:2199-8531
Container-title:Journal of Open Innovation: Technology, Market, and Complexity
language:en
Short-container-title:Journal of Open Innovation: Technology, Market, and Complexity

Author:

Salah Omar Hasan^ORCID,Ayyash Mohannad Moufeed^ORCID

Funder

Palestine Technical University - Kadoorie

Publisher

Elsevier BV

Subject

General Economics, Econometrics and Finance,Sociology and Political Science,Development

Reference141 articles.

1. The influence of the environment on cross-border e-commerce adoption levels among SMEs in China: the mediating role of organizational context;Abdulkarem;SAGE Open,2022

2. Electronic commerce adoption, entrepreneurial orientation and small- and medium-sized enterprise (SME) performance;Abebe;J. Small Bus. Enterp. Dev.,2014

3. Drivers of e-commerce adoption in Egyptian travel agents;Abou-Shouk,2012

4. The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy;Abrokwah-Larbi;J. Entrep. Emerg. Econ.,2023

5. The barriers that hinder the adoption of e-commerce by small businesses: Unique hindrance in Palestine;Abualrob;Inf. Dev.,2016

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