Health nonprofit organizations use of social media communication and marketing during COVID-19: A qualitative Technology Acceptance Model viewpoint-Reference-Cited by-同舟云学术

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Health nonprofit organizations use of social media communication and marketing during COVID-19: A qualitative Technology Acceptance Model viewpoint

Published:2024 Issue: Volume:10 Page:101042
ISSN:2590-2911
Container-title:Social Sciences & Humanities Open
language:en
Short-container-title:Social Sciences & Humanities Open

Author:

Duffett Rodney Graeme^ORCID,Thomas Shaun

Publisher

Elsevier BV

Reference95 articles.

1. The social marketing paradox: Challenges and opportunities for the discipline;Akbar;International Review on Public and Nonprofit Marketing,2022

2. An integrated model for using social media applications in non-profit organizations;Albanna;International Journal of Information Management,2022

3. Do institutional donors value social media activity and engagement? Empirical evidence on Italian non-profit grantees;Alexander;The British Accounting Review,2023

4. Exploring online coalition building: A longitudinal analysis of interorganizational networks of nonprofit homeless shelters on social media;An;Journal of Civil Society,2024

5. Challenges and strategies in managing nonprofit operations: An operations management perspective;Berenguer;Manufacturing & Service Operations Management,2020

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Social media adoption as a marketing communication tool by non-professional sports clubs: a multiple case study approach;International Journal of Sports Marketing and Sponsorship;2024-08-15

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