‘Pretty in Pink’ and ‘Girl Power’: An analysis of the targeting and representation of women in alcohol brand marketing on Facebook and Instagram

Author:

Atkinson A.M.,Meadows B.R.,Emslie C.,Lyons A.,Sumnall H.R.

Funder

Economic and Social Research Council

Publisher

Elsevier BV

Subject

Health Policy,Medicine (miscellaneous)

Reference117 articles.

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5. Advertising “like a girl”: Toward a better understanding of “femvertising” and its effects;Åkestam;Psychology and Marketing,2017

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