1. Measurement of Consumer Susceptibility to Interpersonal Influence;Bearden;Journal of Consumer Research,1989
2. Applied Multivariate Analysis;Bernstein,1988
3. Experiencing Vacations: Personal Construct Psychology, the Contemporary Tourist, and the Photographic Image;Botterill,1987
4. Translation and content analysis of oral and written material;Brislin,1980
5. An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model;Burnkrant;Journal of Marketing Research,1982