Brand equity, brand loyalty and consumer satisfaction
Author:
Publisher
Elsevier BV
Subject
Tourism, Leisure and Hospitality Management,Development
Reference87 articles.
1. Managing brand equity: Capitalizing on the value of a brand name;Aaker,1991
2. Measuring brand equity across products and markets;Aaker;California Management Review,1996
3. Customer satisfaction, market share, and profitability: Findings from Sweden;Anderson;Journal of Marketing,1994
4. Order effects in customer satisfaction modelling;Auh;Journal of Marketing Management,2003
5. The effects of image congruence on customers’ brand loyalty in the upper middle-class hotel industry;Back;Journal of Hospitality and Tourism Research,2005
Cited by 491 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. The effects of involvement, authenticity, and destination image on tourist satisfaction in the context of Chinese ancient village tourism;Journal of Hospitality and Tourism Management;2024-09
2. The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model;Humanities and Social Sciences Communications;2024-08-28
3. Untangling the Complex and Idiosyncratic Nature of Tourist Destination Brand Equity;Journal of Travel Research;2024-08-16
4. Exploring the relationship between gastronomic travel intentions and self-congruity, perceptions of culinary brand equity, and loyalty attitudes;European Journal of Tourism Research;2024-08-01
5. Decoding Neuromarketing Strategies;Advances in Marketing, Customer Relationship Management, and E-Services;2024-07-26
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3