Internet discussions as a source for consumer product customer involvement and quality information: an exploratory study
Author:
Publisher
Wiley
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1016/S0272-6963(99)00005-4/fullpdf
Reference20 articles.
1. The case research strategy in studies of information systems;Benbasat;MIS Quarterly,1987
2. Building theories from case study research;Eisenhardt;Academy of Management Review,1989
3. Using Internet conversations to improve product quality: an exploratory study;Finch;International Journal of Quality and Reliability Management,1997
4. Empirical research methods in operations management;Flynn;Journal of Operations Management,1990
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