Author:
Derbaix Christian,Bree Joël
Reference100 articles.
1. Warmth in advertising: Measurement, impact, and sequence effects;Aaker;Journal of Consumer Research,1986
2. The role of psychophysiology in consumer research;Bagozzi,1991
3. How and when do brand perceptions and preferences first form? A cognitive developmental investigation;Bahn;Journal of Consumer Research,1986
4. The moderator-mediator variable distinction in social psychological research: Conceptual, strategic and statistical considerations;Baron;Journal of Personality and Social Psychology,1986
5. Affective advertising: Role, processes, and measurement;Batra,1986
Cited by
69 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献