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The effect of consumer heterogeneity on firm profits in conspicuous goods markets

  • Published:2020-06 Issue:2 Volume:37 Page:258-280
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

Sajeesh S.ORCID,Hada Mahima,Raju Jagmohan S.

Publisher

Elsevier BV

Subject

Marketing

Reference39 articles.

1. What makes advertising profitable?;Adams;Economic Journal,1977

2. Comparative advertising in markets with network externalities;Alipranti,2012

3. Aluf, Y., & Shy, O. (2001). Comparison advertising and competition. Mimeo, University of Haifa.

4. Pricing of conspicuous goods: A competitive analysis of social effects;Amaldoss;Journal of Marketing Research,2005

5. Conspicuous consumption and sophisticated thinking;Amaldoss;Management Science,2005

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