1. On the evaluation of structural equation models;Bagozzi;Journal of the Academy of Marketing Science,1988
2. Service quality, relationship satisfaction, trust, commitment and business-to-business loyalty..European;Caceres;Journal of Marketing,2007
3. Revisiting word-of-mouth communications: A cross-national exploration;Cheung;Journal of Marketing Theory & Practice,2007
4. A double-edged sword: The ‘Jeitinho’ as an ambiguous concept in the brazilian imaginary;Duarte;Journal of the Interdisciplinary Social Sciences,2006
5. Evaluating structural equation models with unobservable variables and measurement error;Fornell;Journal of Marketing Research,1981