The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand-Reference-Cited by-同舟云学术

The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand

Published:2017-12 Issue:4 Volume:34 Page:872-891
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Eelen Jiska,Özturan Peren^ORCID,Verlegh Peeter W.J.

Funder

SWOCC foundation

Publisher

Elsevier BV

Subject

Marketing

Reference74 articles.

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