1. Assessment and accountability: The third revolution in medical care;Relman;N Engl J Med,1988
2. Sounding board: The outcomes movement: Will it get us where we want to go;Epstein;N Engl J Med,1990
3. Quality, sophisticated consumers, consolidation to dominate industry;Flory;Healthcare Planning and Marketing,1989
4. Marketers have a significant role in the quality improvement process;Robertson;Health Care Competition Week,1990
5. An important new challenge facing health care marketers;Lamb;Journal of Health Care Marketing,1988