Umbrella branding with imperfect observability and moral hazard-Reference-Cited by-同舟云学术

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Umbrella branding with imperfect observability and moral hazard

Published:2009-03 Issue:2 Volume:27 Page:206-213
ISSN:0167-7187
Container-title:International Journal of Industrial Organization
language:en
Short-container-title:International Journal of Industrial Organization

Author:

Cabral Luís M.B.

Publisher

Elsevier BV

Subject

Strategy and Management,Industrial relations,Economics, Econometrics and Finance (miscellaneous),Economics and Econometrics

Reference22 articles.

1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990

2. Pooling reputations;Andersson;International Journal of Industrial Organization,2002

3. Multimarket contact and collusive behavior;Bernhein;Rand Journal of Economics,1990

4. Stretching firm and brand reputation;Cabral;Rand Journal of Economics,2000

5. Firm Reputation and Horizontal Integration, U.C.L.A;Cai,2006

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2. Only the Ugly Face? A Theoretical Model of Brand Dilution;Management Science;2023-07-14

3. Collective Brand Reputation;Journal of Political Economy;2023-01-01

4. Experience Goods, Umbrella Branding, and Reputation;Review of Industrial Organization;2022-11-07

5. Farsighted Clustering with Group-Size Effects and Reputations;Dynamic Games and Applications;2022-09-06

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