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Constructing marketing decision support systems using data diffusion technology: A case study of gas station diversification

  • Published:2009-03 Issue:2 Volume:36 Page:2525-2533
  • ISSN:0957-4174
  • Container-title:Expert Systems with Applications
  • language:en
  • Short-container-title:Expert Systems with Applications

Author:

Li Der-Chiang,Lin Yao-San,Huang Yu-Cheng

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference29 articles.

1. Operations strategy and flexibility: Modeling with Bayesian classifiers;Abad-Grau;Industrial Management and Data Systems,2006

2. Strategies for diversification;Ansoff;Harvard Business Review,1957

3. Marketing decision support systems;Cassie;Industrial Management and Data Systems,1997

4. Satisfaction strength and customer loyalty;Chandrashekaran;Journal of Marketing Research,2007

5. Decision support systems research: Current state and trends;Eom;Industrial Management and Data Systems,1999

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1. A data science-based marketing decision support system for brand management;Innovative Marketing;2023-04-14

2. Bir Düşünce Sistemi Olarak Pazarlama;Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi;2022-03-18

3. An Optimization Scheme of Network Marketing Based on Big Data;2020 5th International Conference on Smart Grid and Electrical Automation (ICSGEA);2020-06

4. Business intelligence evaluation model in enterprise systems using fuzzy PROMETHEE;Journal of Intelligence Studies in Business;2016-12-30

5. A fuzzy TOPSIS model to evaluate the Business Intelligence competencies of Port Community Systems;Polish Maritime Research;2014-04-01
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