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Validating viral marketing strategies in Twitter via agent-based social simulation

  • Published:2016-05 Issue: Volume:50 Page:140-150
  • ISSN:0957-4174
  • Container-title:Expert Systems with Applications
  • language:en
  • Short-container-title:Expert Systems with Applications

Author:

Serrano Emilio,Iglesias Carlos A.

Publisher

Elsevier BV

Subject

Artificial Intelligence,Computer Science Applications,General Engineering

Reference42 articles.

1. Computational social network analysis;Abraham;Computational Social Network Analysis, Computer Communications and Networks,2010

2. Exploratory analysis of spatial and temporal data: a systematic approach;Andrienko,2005

3. Manifesto for Agile Software Development;Beck,2001

4. Generation of human computational models with knowledge engineering;Campuzano;Engineering Applications of Artificial Intelligence,2014

5. Measuring user influence in twitter: the million follower fallacy;Cha,2010

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