Information and channel profits-Reference-Cited by-同舟云学术

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Information and channel profits

Published:1997-12 Issue:4 Volume:73 Page:487-499
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Chu Wujin,Messinger Paul R.

Publisher

Elsevier BV

Subject

Marketing

Reference15 articles.

1. The Expected Value of Information: How Widely Is It Used in Marketing Research?;Albaum,1979

2. Bayesian Analysis for the Evaluation of Marketing Research Expenditures;Assmus;Journal of Marketing Research,1977

3. Sales Promotion: Concepts, Methods, and Strategies;Blattberg,1990

4. Note on the Marketing Information Industry;Dolan,1987

5. Retailers Grab Power, Control Marketplace;Felgner;Marketing News,1989

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