The effect of product assortment on buyer preferences44The paper has benefited from the comments of Ran Kivetz.-Reference-Cited by-同舟云学术

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The effect of product assortment on buyer preferences44The paper has benefited from the comments of Ran Kivetz.

Published:1999-09 Issue:3 Volume:75 Page:347-370
ISSN:0022-4359
Container-title:Journal of Retailing
language:en
Short-container-title:Journal of Retailing

Author:

Simonson Itamar

Publisher

Elsevier BV

Subject

Marketing

Reference29 articles.

1. Interactive Home Shopping;Alba;Journal of Marketing,1997

2. An Information Processing Theory of Consumer Choice;Bettman,1979

3. Effects of Information Presentation Format on Consumer Information Acquisition Strategies;Bettman;Journal of Consumer Research,1977

4. Constructive Consumer Choice Processes;Bettman;Journal of Consumer Research,1998

5. Information Accessibility as a Moderator of Consumer Choice;Biehal;Journal of Consumer Research,1983

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