1. Scientific evidence and explicit health claims in food advertisements;Campbell;Journal of Nutrition Education,1988
2. Health claims clear hurdle;Myers;Advertising Age,1987
3. FDA moving to set ground rules for health messages on food labels;Food Institute Report,1987
4. Health claims in food advertising: Is there a bandwagon effect?;Lord;Journal of Advertising Research,1987
5. Health claims: Some do's and don'ts;Food Institute Report,1987