The effectiveness of place brand communication
Author:
Publisher
Elsevier BV
Subject
Tourism, Leisure and Hospitality Management,Urban Studies,Sociology and Political Science,Development
Reference51 articles.
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3. Corporate identity, corporate branding and corporate marketing: Seeing through the fog;Balmer;European Journal of Marketing,2001
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5. A model of destination image;Baloglu;Annals of Tourism Research,1999
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