The difference of ‘being diverse’: City branding and multiculturalism in the ‘Leicester Model’
Author:
Publisher
Elsevier BV
Subject
Tourism, Leisure and Hospitality Management,Urban Studies,Sociology and Political Science,Development
Reference79 articles.
1. Personality association as an instrument of place branding: Possibilities and pitfalls;Ashworth,2010
2. Marketing and place promotion;Ashworth,1994
3. The city of Leicester official industrial handbook;Authority of Leicester Corporation,1946
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