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Destination branding: Opportunities and new challenges

  • Published:2020-09 Issue: Volume:17 Page:100453
  • ISSN:2212-571X
  • Container-title:Journal of Destination Marketing & Management
  • language:en
  • Short-container-title:Journal of Destination Marketing & Management

Author:

Ruiz-Real José Luis,Uribe-Toril Juan,Gázquez-Abad Juan Carlos

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Business and International Management,Tourism, Leisure and Hospitality Management

Reference105 articles.

1. Managing brand equity: Capitalizing on the value of a brand name;Aaker,1991

2. Building strong brands;Aaker,1996

3. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990

4. The evolution of destination branding: A review of branding literature in tourism;Almeyda-Ibáñez;J. Tourism Heritage Serv. Market.,2017

5. Principles of marketing;Armstrong,2014

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