1. Technology diffusion and organizational learning: the case of business computing;Attewell;Organization Science,1992
2. Allen JC, Johnson BB, Leistritz LF. Rural economic development using information technology: some directions for practitioners. Economic Development Review 1993;11(4):30–33
3. The adoption of spreadsheet software: testing innovation diffusion theory in the context of end-user computing;Brancheau;Information Systems Research,1990
4. Burstein D, Kline D. Road warriors. New York, Dutton books, 1995
5. A paradigm for developing better measures of marketing constructs;Churchill;Journal of Marketing Research,1979