Effects of personalization and envelope color on response rate, speed and quality among a business population

Author:

McCoy Mairead,Hargie Owen

Publisher

Elsevier BV

Subject

Marketing

Reference57 articles.

1. Estimating nonresponse bias in mail surveys;Armstrong;Journal of Marketing Research,1977

2. Examining motivations to refuse in industrial mail surveys;Baldauf;Journal of the Market Research Society,1999

3. Response rate in academic studies—a comparative analysis;Baruch;Human Relations,1999

4. Commentary: Conserving our previous resources;Bednall;European Journal of Marketing,2002

5. Questionnaire colour and mail survey response rate;Buttle;Journal of the Market Research Society,1997

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