Does service-sales ambidexterity matter in business-to-business service recovery? A perspective through salesforce control system

Author:

Ahmad Bilal,Liu Da,Akhtar Naeem,Siddiqi Umar Iqbal

Publisher

Elsevier BV

Subject

Marketing

Reference72 articles.

1. Salesperson ambidexterity and customer satisfaction: Examining the role of customer demandingness, adaptive selling, and role conflict;Agnihotri;Journal of Personal Selling and Sales Management,2017

2. It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success;Ahearne;Journal of the Academy of Marketing Science,2013

3. Understanding the antecedents and consequences of service-sales ambidexterity: A motivation-opportunity-ability (MOA) framework;Ahmad;Sustainability,2021

4. Multiple regression: Testing and interpreting interactions;Aiken,1991

5. The likert scale revisited;Albaum;International Journal of Market Research,2018

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