The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry-Reference-Cited by-同舟云学术

The establishment of industrial branding through dyadic logistics partnership success (LPS): The case of the Malaysian automotive and logistics industry

Published:2014-01 Issue:1 Volume:43 Page:67-76
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Abdul Rahman Nor Aida,Melewar T.C.,Sharif Amir M.

Publisher

Elsevier BV

Subject

Marketing

Reference91 articles.

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