An emprical examination of customer value proposition implementation

Author:

Grimes-Rose Marsha,Zboja James J.,Laird Mary Dana

Publisher

Elsevier BV

Reference115 articles.

1. Moving beyond the direct effect of SFA adoption on salesperson performance: Training and support as key moderating factors;Ahearne;Industrial Marketing Management,2005

2. Identification of strategy implementation influencing factors and their effects on the performance;Alharthy;International Journal of Business and Social Science,2017

3. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988

4. Value merchants: Demonstrating and documenting superior value in business markets;Anderson,2007

5. Business market management: Understanding, creating, and delivering value;Anderson,2008

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