Effectiveness of B2B social media marketing: The effect of message source and message content on social media engagement
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference89 articles.
1. Social media, customer engagement, and sales organizations: A research agenda;Agnihotri;Industrial Marketing Management,2020
2. Towards a theory of SocioCitizenry: Quality anticipation, trust configuration, and approved adaptation of governmental social media;Aladwani;International Journal of Information Management,2018
3. Advancing social media driven sales research: Establishing conceptual foundations for B-to-B social selling;Ancillai;Industrial Marketing Management,2019
4. Deciphering B2B marketers’ concerns in marketing with clients: Further insights into how B2B characteristics foster and inhibit UGC generation and its leverage;Aras;Industrial Marketing Management,2022
5. Operationalizing thought leadership for online B2B marketing;Barry;Industrial Marketing Management,2019
Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach;Journal of Marketing Analytics;2024-09-04
2. Is social media B2B engagement driven by impression management strategies? Understanding corporate-driven versus individual-driven LinkedIn profiles;Industrial Marketing Management;2024-08
3. An integrated CRITIC‐EDAS approach for assessing enterprise crisis management effectiveness based on Weibo;Journal of Contingencies and Crisis Management;2024-04-29
4. Navigating Social Impact: Assessing Sustainability through UTAUT Model in India's Social Good Landscape;2024-02-09
5. Using Linguistic Features to Predict Social Media Engagement: Proposing an Approach Based on Machine Learning and Natural Language Processing;Smart Innovation, Systems and Technologies;2024
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3