Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment-Reference-Cited by-同舟云学术

Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment

Published:2020-01 Issue: Volume:84 Page:312-327
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Tóth Zsófia,Nieroda Marzena E.,Koles Bernadett

Funder

University of Nottingham

University of Manchester

Publisher

Elsevier BV

Subject

Marketing

Reference144 articles.

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3. Networks for the commercialization of innovations: A review of how divergent network actors contribute;Aarikka-Stenroos;Industrial Marketing Management,2014

4. An Empirical Study of Buyer-Supplier Relationships within Small Business Organizations;Adams;Journal of Small Business Management,2012

5. An integrated marketing capability benchmarking approach to dealer performance through parametric and nonparametric analyses;Akdeniz;Industrial Marketing Management,2010

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