1. Dyadic business relationships within a business network context;Anderson;Journal of Marketing,1994
2. Capturing the value of supplementary services;Anderson;Harvard Business Review,1995
3. Business Market Management: Understanding, Creating and Delivering Value;Anderson,1999
4. Customer value proposition in business markets;Anderson;Harvard Business Review,2006
5. Service-dominant logic and consumer culture theory: Natural allies in an emerging paradigm;Arnould;Marketing Theory,2006