Embracing uncertainty in value-based selling by means of design thinking-Reference-Cited by-同舟云学术

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Embracing uncertainty in value-based selling by means of design thinking

Published:2017-08 Issue: Volume:65 Page:59-75
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Luotola Hanna,Hellström Magnus,Gustafsson Magnus,Perminova-Harikoski Olga

Publisher

Elsevier BV

Subject

Marketing

Reference82 articles.

1. The end of solution sales;Adamson;Harward Business Review,2012

2. A demand-based perspective on sustainable competitive advantage;Adner;Strategic Management Journal,2006

3. Trends in service sourcing practices;Agndal;Journal of Business Market Management,2007

4. The state of the art in design methods;Alexander;Design Methods Group Newsletter,1971

5. Reflexive methodology: New vistas for qualitative research;Alvesson,2010

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