Relational communication and illusionary loyalty: Moderating role of self-construal
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference149 articles.
1. Interpreting cross-cultural replications of brand extension research;Aaker;International Journal of Research in Marketing,1993
2. Social media: Influencing customer satisfaction in B2B sales;Agnihotri;Industrial Marketing Management,2016
3. Examining the drivers and performance implications of boundary spanner creativity;Agnihotri;Journal of Service Research,2014
4. Understanding the role of information communication in the buyer-seller exchange process: antecedents and outcomes;Agnihotri;Journal of Business & Industrial Marketing,2009
5. Individual centrality and performance in virtual R&D groups: An empirical study;Ahuja;Management Science,2003
Cited by 16 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. INFLUENCE OF EMOTIONAL MARKETING ON CUSTOMERS’ IDENTIFICATION WITH CHINESE LOCAL COSMETIC BRANDS;RMUTT Global Business and Economics Review;2024-04-11
2. INDUSTRIAL AND SERVICES MARKETING STRATEGIES: conceptual framework to analyze the impacts of B2B relationship in CNC machines segment;Revista Gestão da Produção Operações e Sistemas;2023-12-26
3. Value-Based Selling Capability: Antecedents and Implications for B2B Sales Performance;Journal of Business-to-Business Marketing;2023-10-02
4. Customizing governance mechanisms to reduce opportunism in buyer–supplier relationships in the digital economy;Technological Forecasting and Social Change;2023-05
5. Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda;Industrial Marketing Management;2022-08
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3