Product-market planning capability and profitability-Reference-Cited by-同舟云学术

Product-market planning capability and profitability

Published:2020-10 Issue: Volume:90 Page:370-379
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Hughes Paul,Hodgkinson Ian R.,Morgan Robert E.,Hughes Mathew,Hughes Chih-Hsien Lois

Publisher

Elsevier BV

Subject

Marketing

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