Disconnect in trade show staffing: A comparison of exhibitor emphasis and attendee preferences-Reference-Cited by-同舟云学术

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Disconnect in trade show staffing: A comparison of exhibitor emphasis and attendee preferences

Published:2020-11 Issue: Volume:91 Page:581-595
ISSN:0019-8501
Container-title:Industrial Marketing Management
language:en
Short-container-title:Industrial Marketing Management

Author:

Haon Christophe^ORCID,Sego Trina,Drapeau Nancy,Sarin Shikhar

Publisher

Elsevier BV

Subject

Marketing

Reference50 articles.

1. The role of consumer shows in new product adoption;Barczak;Journal of Consumer Marketing,1992

2. Trade shows in the globalizing knowledge economy;Bathelt,2014

3. International trade fairs and global buzz, Part I: Ecology of global buzz;Bathelt;European Planning Studies,2010

4. Improving trade show effectiveness by analyzing attendees;Bello;Industrial Marketing Management,1993

5. Criteria involved in criteria of trade shows to visit;Berne;Industrial Marketing Management,2008

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1. Trade show performance evaluation based on stakeholder theory: A case study of trade shows in Changsha, China;International Journal of Tourism Research;2024-07

2. Unpacking technological and interpersonal interaction on value co-creation and outcomes in trade show: A dyadic examining view;Journal of Hospitality and Tourism Management;2023-06

3. Trade show visitors and key technological trends: from a literature review to a conceptual framework;Journal of Business & Industrial Marketing;2022-10-24

4. Examining the Relationship between Sales Force Proactiveness, Network Capability and Sales Performance: Evidence from International Trade Shows;Journal of Promotion Management;2021-12-05

5. Exhibitors’ preference at trade fairs: The case of Zimbabwe International Trade Fair (ZITF);Journal of Convention & Event Tourism;2021-03-08

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