El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos

Author:

Alcántara-Pilar Juan Miguel,del Barrio-García Salvador

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Economics and Econometrics,Business and International Management

Reference59 articles.

1. AIMC (2010). 12.ª encuesta a usuarios de Internet. Navegantes en la Red.(http://www.aimc.es/-AIMC-.html).

2. Antecedents of attitudes toward the website: the moderating role of long-term orientation and individualism;Alcántara-Pilar;Cross Cultural Management: An International Journal,2015

3. Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website;Alcántara-Pilar;Tourism & Management Studies,2015

4. Motivational duality in online consumer behaviour: Website usability and flow state as moderating factors;Alcántara-Pilar;International Journal of Business and Economics,2015

5. Barber, W. y Badre, A. (1998). Culturability: The merging of culture and usability. En: Fourth Conference on Human Factors and the Web, Basking Ridge [consultado 1 Ago 2010]. Disponible en: http://zing., ncsl., nist., gov/hfweb/att4/proceedings/barber/

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