1. Measurement of consumer susceptibility to interpersonal influence;Bearden;Journal of Consumer Research,1989
2. Market segmentation by personal value and salient product attributes;Boote;Journal of Advertising Research,1981
3. Expressing the expected product images in product design of micro-electronic products;Chuang;International Journal of Industrial Ergonomics,2001
4. Deming, W.E., 1982. Quality, Productivity, and Competitive Position. Massachusetts Institute of Technology.
5. Manual of the Eysenck Personality Questionnaire;Eysenck,1975