1. Building strong brands;Aaker,1996
2. Advertising managmenet;Aaker,1982
3. Are you attracted? Do you intend to pursue? A recruiting policy-capturing study;Aiman-Smith;Journal of Business and Psychology,2001
4. From intentions to actions: A theory of planned behavior;Ajzen,1985
5. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991