Do users care about ad’s performance costs? Exploring the effects of the performance costs of in-app ads on user experience-Reference-Cited by-同舟云学术

Do users care about ad’s performance costs? Exploring the effects of the performance costs of in-app ads on user experience

Published:2021-04 Issue: Volume:132 Page:106471
ISSN:0950-5849
Container-title:Information and Software Technology
language:en
Short-container-title:Information and Software Technology

Author:

Gao Cuiyun,Zeng Jichuan,Sarro Federica,Lo David,King Irwin,Lyu Michael R.

Funder

Chinese University of Hong Kong

Harbin Institute of Technology

Publisher

Elsevier BV

Subject

Computer Science Applications,Information Systems,Software

Reference88 articles.

1. Truth in advertising: the hidden cost of mobile ads for software developers;Gui,2015

2. Facebook reports first quarter 2016 results, 2016, (https://bit.ly/2p8EB9m).

3. Facebook ad revenue growth, 2017, (https://bit.ly/2UlQRa4).

4. Ad report, A hand-held world: the future of mobile advertising, 2017, (http://www.business.com/mobile-marketing/the-future-of-mobile-advertising/).

5. App market, Distribution of free and paid Android apps in the google play, 2018, (https://www.statista.com/statistics/266211/distribution-of-free-and-paid-android-apps/).

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. "I tend to view ads almost like a pestilence": On the Accessibility Implications of Mobile Ads for Blind Users;Proceedings of the IEEE/ACM 46th International Conference on Software Engineering;2024-04-12

2. Exploring the advertising elements of electronic word-of-mouth in social media: an example of game reviews;Multimedia Tools and Applications;2024-02-17

3. Can App Reviews Help Developers to Improve Mobile User Interface Design?;網際網路技術學刊;2023-07

4. Assistive-Technology Aided Manual Accessibility Testing in Mobile Apps, Powered by Record-and-Replay;Proceedings of the 2023 CHI Conference on Human Factors in Computing Systems;2023-04-19

5. The Impact of Gender and Visual Presentation of Advertising on User Experience in Mobile Shopping Apps;HCI in Business, Government and Organizations;2023