Análisis De La Contribución De Hollander Al Macromercadeo-Reference-Cited by-同舟云学术

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Análisis De La Contribución De Hollander Al Macromercadeo

Published:2008-04 Issue:107 Volume:24 Page:87-106
ISSN:0123-5923
Container-title:Estudios Gerenciales
language:es
Short-container-title:Estudios Gerenciales

Author:

Muñoz Molina Yaromir,Vecino Arenas Carlos Enrique

Publisher

Universidad Icesi

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Economics and Econometrics,Finance,Business and International Management

Reference33 articles.

1. Marketing and Society: Cases and Commentaries;Adler,1981

2. Big Brother 1994: Marketing Data and the IRS;Baker;Journal of Public Policy,1986

3. The History of Marketing Thought;Bartels,1976

4. The search for universals in comparative studies of domestic marketing systems;Cox,1965

5. Report of the Industrial Commission on the Distribution of Farm Products;Crowell,1901

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