On the Go: How Mobile Shopping Affects Customer Purchase Behavior

Author:

Wang Rebecca Jen-Hui,Malthouse Edward C.,Krishnamurthi Lakshman

Publisher

Elsevier BV

Subject

Marketing

Reference59 articles.

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5. Ask, Julie, Carrie Johnson, Vidya L. Drego, Henry H. Harteveldt, Sucharita Mulpuru and Laura Wiramihardja (2011), “Mobile Is Not Just Another Channel – A POST Report How eBusiness Executives Can Create Unique Offerings For Portable Devices,” Forrester Research (March) (accessed December 17, 2014), [available at https://www.forrester.com/Mobile+Is+Not+Just+Another+Channel/fulltext/-/E-RES58676].

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