Using Lexical Semantic Analysis to Derive Online Brand Positions: An Application to Retail Marketing Research
Author:
Publisher
Elsevier BV
Subject
Marketing
Reference44 articles.
1. Dimensions of Brand Personality;Aaker;Journal of Marketing Research,1997
2. Understanding Retail Branding: Conceptual Insights and Research Priorities;Ailawadi;Journal of Retailing,2004
3. Added Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers;Arnold;Journal of Retailing,2001
4. Unspeakable Sentences;Banfield,1982
5. The Semantic Web;Berners-Lee;Scientific American,2001
Cited by 54 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Role of gender in the creation and persuasiveness of online reviews;Journal of Business Research;2023-01
2. Positioning through visual merchandising: Can multi-brand outlets do it?;Asia Pacific Management Review;2022-11
3. Exploring owner-based brand personality on Facebook and LinkedIn with Natural-Language-Processing (NLP);2022 9th Swiss Conference on Data Science (SDS);2022-06
4. Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda;International Journal of Consumer Studies;2022-02-26
5. Social Media Analytics and Its Applications in Marketing;Foundations and Trends® in Marketing;2022
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3