Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes-Reference-Cited by-同舟云学术

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Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes

Published:2024-06 Issue: Volume:77 Page:102488
ISSN:0160-791X
Container-title:Technology in Society
language:en
Short-container-title:Technology in Society

Author:

De Cicco Roberta^ORCID,Iacobucci Serena^ORCID,Cannito Loreta^ORCID,Onesti Gianni,Ceccato Irene^ORCID,Palumbo Riccardo

Publisher

Elsevier BV

Reference95 articles.

1. Authenticity model of (mass-oriented) computer-mediated communication: Conceptual explorations and testable propositions;Lee;J. Comput. Commun.,2020

2. Computer-mediated communication and the public sphere: a critical analysis;Dahlberg;J. Comput. Commun.,2006

3. Influencers on Instagram: Antecedents and consequences of opinion leadership;Casaló;J. Bus. Res.,2020

4. All hype or the real deal? Investigating user engagement with virtual influencers in tourism;Xie-Carson;Tourism Manag.,2023

Cited by 2 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Virtual human on social media: Text mining and sentiment analysis;Technology in Society;2024-09

2. Do micro-celebrities preserve social roles? Differences between secular and religious female Instagram lifestyle influencers;Technology in Society;2024-09

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