Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation-Reference-Cited by-同舟云学术

Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation

Published:2017-11 Issue:7 Volume:34 Page:1294-1307
ISSN:0736-5853
Container-title:Telematics and Informatics
language:en
Short-container-title:Telematics and Informatics

Author:

Yadav Mayank,Rahman Zillur

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Computer Networks and Communications

Reference94 articles.

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