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A relook at the mobile advertising landscape: What are the new consumer expectations in the retailing industry?

  • Published:2023-04 Issue: Volume:79 Page:101953
  • ISSN:0736-5853
  • Container-title:Telematics and Informatics
  • language:en
  • Short-container-title:Telematics and Informatics

Author:

Iva Adeline Bastiantama,Nesya Natalie Kay Hamada,Wei-Han Tan Garry,Lo Pei-San,Chaw Lee-Yen,Ooi Keng-Boon

Publisher

Elsevier BV

Subject

Electrical and Electronic Engineering,Computer Networks and Communications

Reference109 articles.

1. Advertising effectiveness from a consumer perspective;Aitken;Int. J. Advert.,2008

2. The Thoery of Planend Behavior;Ajzen;Org. Behav. Hum. Decis. Porcesses,1991

3. Investigating the impact of social media advertising features on customer purchase intention;Alalwan;Int. J. Inf. Manag.,2018

4. Exploring the relationship between celebrity endorser effects and advertising effectiveness: A quantitative synthesis of effect size;Amos;Int. J. Advert.,2008

5. Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA;Aw;Inf. Technol. People,2022

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