“I've never seen a client say: ‘Tell the influencer not to label this as sponsored’”: An exploration into influencer industry ethics

Author:

Borchers Nils S.,Enke Nadja

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference61 articles.

1. “Aren’t these just young, rich women doing vain things online?” Influencer selfies as subversive frivolity;Abidin;Social Media + Society,2016

2. Adlibweb (2020). What will influencer marketing look like in 2022? Retrieved from 〈https://www.adlibweb.com/what-will-influencer-marketing-look-like-in-2022/〉.

3. Social media influencers, post-feminism and neoliberalism: How mum bloggers’ ‘playbour’ is reshaping public relations;Archer;Public Relations Inquiry,2019

4. Show me the money: How bloggers as stakeholders are challenging theories of relationship building in public relations;Archer;Media International Australia,2016

5. A tale of power, passion and persuasion: Bloggers, public relations and ethics;Archer;Asia Pacific Public Relations Journal,2014

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