1. Public relations practitioners’ relationships with media and each other as moderators of excellent health information and the local public health agenda;Avery;Public Relations Journal,2007
2. What are the roles and responsibilities of the media in disseminating health information?;Schwitzer;PLoS Medicine,2005
3. Communicating health information and making the news: Health reporters reveal the PR tactics that work;Tanner;Public Relations Quarterly,2004