Abstract
In recent years, GI cheese consumption has attracted increasing interest among consumers, due to its beneficial properties for local economies and the surrounding environment. Given the high importance that consumers ascribe to geographical indications, considered one of the most relevant attributes for agro-food consumers, this study aims at detecting the main variables that influence purchasing intention for GI cheese. A total of 806 consumers took part in the study from all four regions of the Republic of Serbia. For this purpose, a binary logistic regression model analysis was performed. The research highlights that tradition and origin, education, and higher knowledge only had a significant effect on consumer attitudes toward GI cheeses.
Funder
Ministry of Education, Science and Technological Development of the Republic of Serbia
Publisher
Balkan Scientific Association of Agricultural Economists
Subject
Marketing,Organizational Behavior and Human Resource Management,Strategy and Management,Drug Discovery,Pharmaceutical Science,Pharmacology
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