Digital skills in tourism and hospitality as a precondition for the sector resilient growth: The case of Serbia

Author:

Lazić MilenaORCID,Bradić-Martinović AleksandraORCID,Banović JelenaORCID

Abstract

Advanced digital solutions, modern technologies and artificial intelligence have fundamentally transformed the pace of change and existing business models in the tourism and hospitality (T&H) sector. Implementing advanced digital solutions through new and improved tourism products and services can transform the customer experience while increasing the sector's productivity and resilience. However, in order to adequately leverage advanced digital technologies, the T&H sector's workforce must have a sufficient level of digital skills, competencies, and capabilities. Accordingly, this paper aims to assess the digital skills of the T&H sector employees in Serbia and identify the key factors that influence their level. The findings suggest that the digital skills of employees in the T&H sector in Serbia should be improved through formal and informal education in order for the sector to reposition itself in a more resilient and sustainable manner and in line with the 2030 Agenda.

Funder

Ministry of Education, Science and Technological Development of the Republic of Serbia

Publisher

Centre for Evaluation in Education and Science (CEON/CEES)

Subject

General Medicine,General Chemistry

Reference60 articles.

1. Abou-Shouk, M., Megicks, Ph., & Lim, W. M. (2013). Perceived benefits and ecommerce adoption by SME travel agents in developing countries: Evidence from Egypt. Journal of Hospitality & Tourism Research, 37(4), 490-515. https://doi.org/10.1177/1096348012442544;

2. Assaf, G. A. & Tsionas, M. (2018). The estimation and decomposition of tourism productivity. Tourism Management, 65, 131-142. https://doi.org/10.1016/j.tourman.2017.09.004;

3. Banović, J., & Pavlović, D. (2021). Information and communication technology's skills among the working population of Serbia. Economic Analysis: Applied research in emerging markets, 54(2), 118-127. https://doi.org/10.28934/ea.21.54.2.pp118-127;

4. Bikse, V., Lusena-Ezera, I., Rivza, P., & Rivza, B. (2021). The development of digital transformation and relevant competencies for employees in the context of the impact of the COVID-19 pandemic in Latvia. Sustainability, 13, 9233. https://doi.org/10.3390/su13169233;

5. Bradić-Martinović, A., & Petković, G. (2022). Digitalne veštine kao uslov za uspešnu primenu inovacija u turizmu -Ńansa ili ograničenje za Srbiju [Digital skills as a condition for the successful application of innovations in tourism -A chance or a limitation for Serbia]. In M. Mosurović Ružičić, M. Lazarević-Moravčević & M. Paunović (Eds.), Nauka i inovacije kao pokretači privrednog razvoja [Science and innovation as drivers of economic development] (pp. 89-108). Belgrade, Serbia: Institute of Economic Sciences;

Cited by 6 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Redefining Horizons;Advances in Marketing, Customer Relationship Management, and E-Services;2024-07-26

2. Smart Data Analysis and Prediction of Responsible Customer Behaviour in Tourism;Advances in Hospitality, Tourism, and the Services Industry;2024-06-03

3. How Could Environmental Education Benefit from Digitalization?;Advances in Electronic Government, Digital Divide, and Regional Development;2024-02-23

4. Skills development as an Indicator of the Serbian tourism digitalization progress;Ekonomika preduzeca;2024

5. Tourism and Hospitality Internships in Higher Education: A Competency-Based Framework;Springer International Handbooks of Education;2023-12-12

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3