Abstract
Modern means of tourism promotion have become difficult to imagine without the Internet usage. As one of the oldest forms of presentation on the Internet, a website still plays an important role that should not be neglected. In this paper, website is considered as the basis for establishing better promotional activities of the existing dental institutions in health tourism, or dental tourism, to be more specific. Health tourism is one of the potentials for tourism development in the Republic of Serbia, although not exploited in its full potential. The aim of this paper is to contribute to the dental tourism institutions marketing management practice overview in Serbia, indicating the situation in online presence of health institutions highlighted by the Ministry of Health of the Republic of Serbia. Forty dental institutions were analysed from the point of the official website existence as well as their structural and content characteristics.
Publisher
Centre for Evaluation in Education and Science (CEON/CEES)
Reference31 articles.
1. Angeloska-Dichovska, M., Petkovska Mirchevska, T. (2017). Challenges of the Company in the New Economy and Development of E-business Strategy. Strategic Management, 22(2), 27-35, Retrieved from: https://www.smjournal.rs/ index.php/home/article/view/127/100;
2. Chongthanavanit, P., & Kheokao, J. (2019). Uses of Thai Dental Clinics/centers Websites for Marketing Communication in Dental Tourism: Content Analysis. International Conference on Social Sciences in the 21 st Century, 12-14 July, 2019, Amsterdam, Netherlands. https://www.doi.org/10.33422/ics21.2019.07.376;
3. Constantin F. & Kavoura A. (2019). Websites and Facebook Profile Communication of Dentists in Oradea, Romania. In A. Kavoura, E. Kefallonitis & A. Giovanis (Eds.) Strategic Innovative Marketing and Tourism (pp. 487-495). Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-030-12453-3_55;
4. Constantin, F., & Kavoura, A. (2016). Multilingual Online Communications in Corporate Websites: Cases of Romanian Dental Practices and Their Application to Health Tourism. In V. Katsoni & A. Stratigea (Eds.) Tourism and Culture in the Age of Innovation (pp. 185-196). Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-27528-4_13;
5. Council of European Dentists -CED (2017). Code of ethics for dentists in the European Union. Adopted by the CED General Meeting on 26 May 2017, amending earlier versions of the CED Code of Ethics from 1965, 1982, 1998, 2002 and 2007. CED-DOC-2017-016-FIN-E. Retrieved from https://cedentists.eu/component/ attachments/attachments.html?id=3027&task=download;