Abstract
It is logical to assume that knowledge, as the most valuable resource in an organization, has an important role in achieving the goals of corporate sustainable development (CSD). However, not many studies have tried to uncover the true relationship between knowledge management practice and CSD. In that sense, this study aims to analyze the connection between these two variables. The study was conducted during the first quarter of 2024. The sample size used for the analysis consists of 84 managers from different hierarchical levels employed in Serbian companies which have already implemented knowledge management principles. The Partial Least Squares Structural Equation Modeling (PLS-SEM) technique is adopted to explore complex relationships among variables. In addition, the mediation analysis was performed to investigate the mediating role of green innovation practice in the relationship between knowledge management and CSD. The results suggest that the total effect of knowledge management on CSD is significant (b = 0.670, p = 0.000), indicating a positive relationship between these variables without considering the mediator. When mediator green innovation was included, the direct effect of knowledge management on CSD became very low and statistically insignificant (b = 0.022, p = 0.934), suggesting that the variable green innovation fully mediates the relationship between them.
Publisher
University of Belgrade, Technical Faculty in Bor
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